About

Ashton Krow is a creative technologist and brand systems designer based in New York. Much of his work has focused on bringing structure and consistency to organizations during periods of change.

Ashton currently works full time in-house across ILVE, Homery, Verona, and Shop Appliances. He primarily supports front-end development for e-commerce and marketing pages, along with email communications and customer support systems. The role spans multiple brands, product lines, and customer touchpoints. Much of the work is template-driven, building and maintaining reusable structures that keep customer-facing content consistent, scalable, and easy to deploy across brands.

Previously, at Universal Processing, Ashton led a rebrand following years of inconsistent brand use and a need for a cleaner, more maintainable system. The rollout reduced reliance on outside agency support, saving the company over $60,000, and led to a promotion to co-lead the marketing team. In that role, he directed creative and managed designers while supporting ongoing brand adoption and execution. The common thread is making creative intent durable across real, implemented systems.

At Cosm, during a rebrand transition, he provided design coverage across key touchpoints, updating existing assets to align with the new identity and producing new marketing materials as needed. His work included a pitch deck that helped secure a $500,000 partnership with Meta.

Ashton studied fine arts at The Cooper Union and taught painting and graphic design to NYC public high school students through the Saturday Program. Alongside in-house roles, he has worked independently with creators and small teams on identity, creative direction, and brand execution.

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